Tokyo Comic Con

Written By Guest User
Legendary Comic Con’s first Japan event was facilitated by Eggworm. Industry icons such as Stan Lee were hosted, and sponsor booths were sold to a who’s who of global enterprises such as Sony Pictures, Domino’s Pizza and Warner Bros.

OBJECTIVE

- Launch the first Tokyo Comic Con with a high-impact experience that established the event in Japan while attracting a diverse international audience.

APPROACH

- Secured major international guests and sponsors while delivering an interactive social strategy featuring live user-generated content throughout the event.

OUTCOME

- Attracted over 32,000 attendees across three days, with nearly 20% international guests and more than 11,000 social media posts generated and analyzed.

ROLE

- Event Production · Talent Booking · Sponsorship · Social Media · Audience Engagement

Guest User
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