Mixmag Magazine

Legacy DJ magazine Mixmag wanted to launch Mixmag Japan as their 15th global office with a team who understood what it means to be Mixmag. We assembled a stellar team of editorial, marketing and event coordinators and blasted off to massive success.

OBJECTIVE

- Launch Mixmag Japan as the brand’s 15th global office and establish a strong presence within Japan’s influential electronic music and cultural market.

APPROACH

- Built a local team across editorial, technology, digital marketing, and events while establishing a network of partners and suppliers aligned with the Mixmag brand.

OUTCOME

- Distributed over 150,000 print copies and built a major digital audience across Facebook, Instagram, and the Mixmag Japan website.

ROLE

- Market Entry · Team Building · Digital Marketing · Editorial Strategy · Partnership Development

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