OBJECTIVE
- Launch Bruichladdich’s new 200ml bottle format in Japan, building nationwide awareness and driving early sales among new and existing whisky consumers.
APPROACH
- Developed a multi-channel digital strategy combining creative content, targeted advertising, social campaigns, and tailored media placements across key audiences.
OUTCOME
- Drove strong engagement and demand, helping the new 200ml bottles sell out across Japan shortly after launch and exceed sales expectations.
ROLE
- Product Launch · Digital Marketing · Creative Strategy · Paid Media · Social Media
