OBJECTIVE
- Introduce The Botanist to the Japanese market and build brand awareness through localized social media content and consumer education.
APPROACH
- Managed social media content, advertising, post scheduling, activation reporting, and bartender seminars tailored specifically to the Japanese market.
OUTCOME
- Doubled The Botanist’s social media following while establishing a growing presence through localized content, targeted advertising, and industry engagement.
ROLE
- Social Media Management · Content Creation · Digital Advertising · Localization · Brand Marketing
