OBJECTIVE
- Support Barbie’s growth in Japan with a staffing and sales activation strategy aligned with the brand’s “Be What You Want to Be” message.
APPROACH
- Managed talent casting, staff deployment, scriptwriting, and customer interaction mechanics for activations across Daikanyama, Harajuku, and Shinjuku.
OUTCOME
- Delivered 12 months of successful activations, generating over 100,000 consumer interactions per week with Barbie fans of all ages.
ROLE
- Brand Activation · Staffing · Talent Casting · Experiential Marketing · Campaign Management
