OBJECTIVE
- Promote Jeep’s Fuji Rock sponsorship while creating original lifestyle content to grow engagement with its newly launched Instagram account.
APPROACH
- Developed the “Fuji Rock Road Trip by Jeep” concept and produced an Instagram-style photo diary showcasing the vehicles throughout the festival journey.
OUTCOME
- Reached audiences around the 150,000-attendee festival while generating over 2,000 new followers and 5,000 organic interactions during the event.
ROLE
- Content Production · Social Media · Creative Direction · Experiential Marketing · Brand Activation
