Pringles

Written By Guest User
Pringles sought to create a novel campaign to introduce new flavours to Japan, and further etch their mascot into public consciousness in the process. We assembled a photographic team to capture the madness generated by thronging crowds curious to c…

OBJECTIVE

- Build awareness for new Pringles flavors across Tokyo through a large-scale street sampling campaign featuring the brand’s iconic Mr. P character.

APPROACH

- Developed and localized an eight-weekend activation featuring 16 locations, social content, location scouting, promotional materials, and coordinated sampling teams.

OUTCOME

- Exceeded sampling targets by 35%, distributed over 7,000 boxes, and generated more than 20,000 new Facebook likes within four weeks.

ROLE

- Brand Activation · Product Sampling · Social Media · Localization · Experiential Marketing

Guest User
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