Moët Day

Written By Guest User
10,000 attendees came to celebrate the elegant legacy of Moët & Chandon at curated hotspots dotted about Tokyo. The resulting buzz bolstered our relationship with, and the profile of, Moët, through the relevant media channels at the behest of influencers and journalists.

OBJECTIVE

- Bring Moët Party Day to Tokyo with a premium citywide activation targeting affluent consumers through exclusive branded experiences.

APPROACH

- Localized global creative, developed PR and marketing strategies, and managed event production across multiple Tokyo locations for VIP guests and MHD members.

OUTCOME

- Attracted over 10,000 attendees, 80 media guests, and 30 influencers while generating coverage across more than 200 online media outlets.

ROLE

- Event Production · PR & Media · Influencer Marketing · Localization · Experiential Marketing

Guest User
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