Jimmy Choo

We translated the British-based Jimmy Choo into the Japanese market through a series of events seeded with influencers.

OBJECTIVE

- Showcase Jimmy Choo’s new fashion line in Tokyo through an exclusive event combining fashion, entertainment, and influential guests.

APPROACH

- Booked live local talent, curated a targeted influencer guest list, and managed and trained event staff to deliver a seamless experience.

OUTCOME

- Welcomed over 200 guests and generated additional brand awareness in Japan through influencer attendance and social media coverage.

ROLE

- Event Production · Influencer Marketing · Talent Booking · Guest Management · Fashion Marketing

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