OBJECTIVE
- Revitalize Passoã’s position in Japan and strengthen its brand identity through a cohesive digital and experiential marketing strategy.
APPROACH
- Created a consistent visual identity across digital platforms while developing collaborations with nightlife venues, cafés, and festivals to reconnect with consumers.
OUTCOME
- Achieved nearly 10% social media engagement and expanded the brand’s seasonal presence through partnerships with major festivals and venues across Tokyo.
ROLE
- Digital Strategy · Brand Identity · Partnerships · Experiential Marketing · Social Media
