OBJECTIVE
- Reintroduce Chrysler to the Japanese market and build lasting brand awareness through the launch of its “Stay Driven” campaign.
APPROACH
- Developed the campaign concept and produced a luxury launch experience in Shibuya, supported by actor Asano Tadanobu as brand ambassador.
OUTCOME
- Delivered a six-month campaign with three major events and over 2,000 attendees, contributing to increased dealership sales across Japan.
ROLE
- Market Re-Entry · Campaign Strategy · Event Production · Talent Management · Brand Activation
