Ralph Lauren Japan

Written By Guest User
Ralph Lauren wished to further strengthen their bond with their most valued customers while showcasing their latest collections at the same time. We created a sales experience embellishing interactive elements to make it happen.

OBJECTIVE

- Create exclusive VIP shopping experiences for Ralph Lauren’s most valued customers while showcasing new collections and driving in-store sales.

APPROACH

- Developed sophisticated in-store experiences featuring original entertainment, interactive elements, premium production, and engagement with influential figures in Japan’s fashion industry.

OUTCOME

- Expanded the successful shopping experience nationwide, generating strong event sales and establishing the concept across Japan’s fashion market.

ROLE

- VIP Experiences · Event Production · Influencer Engagement · Retail Activation · Brand Experience

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