OBJECTIVE
- Reconnect Budweiser with a new generation of Japanese consumers and influential figures who aligned with the brand’s identity and values.
APPROACH
- Produced exclusive #BudsUp events at secret Tokyo locations featuring sought-after DJs and carefully selected influencers from fashion and entertainment.
OUTCOME
- Generated over 500 tweets per event, secured coverage across eight major news websites, and contributed to an immediate increase in Budweiser sales across Japan.
ROLE
- Brand Activation · Influencer Marketing · Event Production · PR & Media · Social Media
