Budweiser

Written By Guest User
Budweiser was in the business of communicating its core values to a new generation of customers who would one day become their main consumers. We helped achieve Budweiser’s vision by cross-pollinating fashion, entertainment and music in a series of …

OBJECTIVE

- Reconnect Budweiser with a new generation of Japanese consumers and influential figures who aligned with the brand’s identity and values.

APPROACH

- Produced exclusive #BudsUp events at secret Tokyo locations featuring sought-after DJs and carefully selected influencers from fashion and entertainment.

OUTCOME

- Generated over 500 tweets per event, secured coverage across eight major news websites, and contributed to an immediate increase in Budweiser sales across Japan.

ROLE

- Brand Activation · Influencer Marketing · Event Production · PR & Media · Social Media

Guest User
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