Kaze

OBJECTIVE

- Expand Kaze into Japan as a strategic entry point for broader Asian growth while building local brand awareness and customer interest.

APPROACH

- Combined influencer seeding, KOL outreach, press coverage, and nationwide product sampling to introduce Kaze to consumers across Japan.

OUTCOME

- Engaged over 500 KOLs and delivered sampling activations at more than 100 locations, significantly expanding Kaze’s visibility and presence in Japan.

ROLE

- Market Entry · KOL Marketing · Product Seeding · PR & Media · Sampling Activations