Baidu

OBJECTIVE

- Create original street fashion content that connected Baidu with Japanese youth culture while collaborating with Hong Kong network CTV.

APPROACH

- Sourced Tokyo street-style talent and managed fast-turnaround production, completing shoots within 48 hours while maximizing content within budget.

OUTCOME

- Produced an initial 36 episodes that reached over 600,000 viewers, leading Baidu to extend the project throughout the remainder of the year.

ROLE

- Content Production · Talent Sourcing · Fashion Marketing · Creative Direction · Video Production