Jose Cuervo

Written By Guest User
The global leader in tequila understandably wanted the same level of success and brand loyalty in Japan as they earned in the rest of the world. We leveraged a seasonal opportunity to set this plan in motion.

OBJECTIVE

- Strengthen Jose Cuervo’s recognition in Japan and drive tequila consumption through creative seasonal marketing and culturally relevant experiences.

APPROACH

- Produced a Day of the Dead activation featuring 3D mapping, entertainment, influencer and press outreach, supported by a nationwide happy hour video campaign.

OUTCOME

- Attracted over 1,700 guests, generated thousands of PR impressions, and drove a significant increase in Jose Cuervo sales and consumption.

ROLE

- Brand Activation · Event Production · PR & Media · Influencer Marketing · Digital Campaign

Guest User
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