Goose Island

Goose Island

Aug 22

Written By Guest User

We helped to ensure Goose Island’s foray into the Japanese market met the expectations of taste-making connoisseurs and matched its reputation overseas.

OBJECTIVE

- Expand Goose Island’s presence in Japan by introducing its bourbon barrel-aged beers to craft beer enthusiasts and new consumers.

APPROACH

- Secured relevant event sponsorships across Japan while managing campaign staffing, training, consumer engagement, and branded pop-up experiences.

OUTCOME

- Built greater brand visibility through ongoing nationwide activations, sponsorships, and direct consumer engagement at indoor and outdoor events.

ROLE

- Brand Activation · Event Sponsorship · Experiential Marketing · Staffing · Consumer Engagement