Beyond The Vines

Written By Guest User

OBJECTIVE

- Launch Beyond The Vines in Japan, build local awareness, and establish credibility among design-conscious consumers and tastemakers.

APPROACH

- Created a curated pop-up experience featuring a private preview for press and key opinion leaders followed by a multi-day retail activation.

OUTCOME

- Attracted over 200 attendees, generated strong social media coverage, and successfully established Beyond The Vines within Japan’s fashion and lifestyle market.

ROLE

- Market Entry · Pop-Up Production · PR & Media · Influencer Marketing · Brand Activation

Guest User
Previous

Beats by Dre x Pigalle
Next

Brooklyn Brewery