OBJECTIVE
- Create unique experiences that showcased Brooklyn Brewery’s products and connected the brand with Japan’s beer and hospitality community.
APPROACH
- Produced a series of original promotional events featuring special-edition beers, branded experiences, influencers, industry leaders, and full photo and video coverage.
OUTCOME
- Delivered five successful events attracting hundreds of guests, including more than 50 of Japan’s leading food critics and bar owners.
ROLE
- Event Production · Brand Activation · Influencer Engagement · Content Production · Industry Outreach
