Beats by Dre x Pigalle

Written By Guest User
We helped bring together leading international names Beats by Dre, Stephane Ashpool’s fashion brand Pigalle and Dover Street Market in a PR campaign and private party where all pre-release models sold out and the buzz was real.

OBJECTIVE

- Generate buzz in Japan for Beats by Dre’s global collaboration with luxury fashion brand Pigalle and launch its limited-edition headphones.

APPROACH

- Produced an exclusive PR launch at Dover Street Market Ginza and an influencer after-party, managing casting, influencer PR, artist care, content, and event production.

OUTCOME

- Successfully delivered the Japan launch, driving influential social coverage and direct purchases that helped sell out all 200 limited-edition headphones.

ROLE

- PR & Media · Event Production · Influencer Marketing · Artist Management · Brand Activation

Guest User
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