Bruichladdich

OBJECTIVE

- Increase Bruichladdich’s brand awareness in Japan and introduce its whisky portfolio to new consumers.

APPROACH

- Produced a 10-day whisky festival at Roppongi Hills featuring tastings, entertainment, educational experiences, influencer partnerships, and media outreach.

OUTCOME

- Attracted over 10,000 attendees, reached more than 200,000 people through social media, and generated significant national media coverage.

ROLE

- Event Production · Experiential Marketing · Influencer Marketing · PR · Brand Activation