JRA

OBJECTIVE

- Build awareness of Japan’s race courses among international residents and create an accessible introduction to horse racing for families and new audiences.

APPROACH

- Developed a family-focused experience featuring horse rides, play areas, picnic spaces, refreshments, and dedicated transportation to and from Tokyo.

OUTCOME

- Delivered weekly race-day trips throughout the season, welcoming nearly 100 guests each week and building consistent engagement with international families.

ROLE

- Audience Development · Event Production · Community Engagement · Partnership Development · Guest Experience