Y’s Table

The massively successful restaurant-management company Y’s Table, never resting on its laurels, desired to further enhance its reach with original content. We increased clientele numbers and helped to generate massive profits for the brand.

OBJECTIVE

- Reenergize Y’s Table and XEX venues with premium entertainment experiences designed for a sophisticated and high-profile clientele.

APPROACH

- Developed exclusive VIP events featuring internationally recognized artists including Bob Sinclar, Crystal Waters, Gipsy Kings, and TLC.

OUTCOME

- Increased clientele across Y’s Table venues and generated over ¥100 million in event-driven sales while maintaining the brand’s luxury positioning.

ROLE

- Event Production · Talent Booking · VIP Management · Experiential Marketing · Brand Strategy

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