Tenga

Written By Guest User
Tenga targeted millennials as one of the core demographics for their brand. With a product as sensitive as contraception, we carefully navigated an advertising strategy somewhere between serious and fun. 

OBJECTIVE

- Expand Tenga’s presence among millennial consumers through large-scale events and direct experiential marketing across Japan.

APPROACH

- Secured nationwide festival opportunities focused on brand visibility, product sampling, and direct engagement with Tenga’s core demographic.

OUTCOME

- Maintained ongoing activations since 2015, averaging approximately 5,000 consumer interactions per event and supporting continued brand growth.

ROLE

- Experiential Marketing · Brand Activation · Event Partnerships · Product Sampling · Consumer Engagement

Guest User
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