Onitsuka Tiger

Written By Guest User
To mark 69 years of selling sneakers, Onitsuka Tiger opened up a flagship store in the heart of Tokyo. The opening night enhanced the relevance of the brand as one of Japan's original sneaker brands.

OBJECTIVE

- Celebrate the opening of Onitsuka Tiger’s Ginza store with a premium launch event designed to engage Tokyo’s fashion community.

APPROACH

- Supported the exclusive store reception through content creation and a curated influencer campaign featuring fashion and micro-influencers aligned with the brand.

OUTCOME

- Engaged 50 fashion influencers and 150 micro-influencers, generating 20,000 PR likes while contributing to increased product visibility and sales.

ROLE

- Influencer Marketing · Content Creation · Event Promotion · Brand Activation · Fashion Marketing

Guest User
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