Grand Marnier

OBJECTIVE

- Build direct consumer engagement for Grand Marnier and increase awareness of its cocktail range within Japan’s premium spirits market.

APPROACH

- Partnered with key Moët Hennessy Diageo accounts to deliver activations across upscale Tokyo venues while encouraging authentic user-generated content.

OUTCOME

- Sustained a successful multi-year campaign that increased visibility and engagement across Tokyo’s premium nightlife and cocktail scene.

ROLE

- Brand Activation · Experiential Marketing · Venue Partnerships · Consumer Engagement · Content Strategy