GUESS

OBJECTIVE

- Strengthen GUESS’s presence in Japan through a memorable fashion experience designed to connect with style-conscious consumers and influencers.

APPROACH

- Produced an exclusive event featuring live music, fashion presentations, interactive installations, content creation, and a curated influencer guest list.

OUTCOME

- Generated strong social media engagement through over 40 fashion influencers and numerous micro-influencers, contributing to increased brand engagement and sales.

ROLE

- Event Production · Influencer Marketing · Content Creation · Experiential Marketing · Brand Activation