Burn Energy Drink

Written By Guest User
Coca Cola’s foray into the lucrative energy-drink market with Burn required us to set up optics for their exciting sponsored skateboard-ramp exhibition. We assisted in placing Burn within relevant music festivals throughout Japan.

OBJECTIVE

- Build awareness and drive product sampling for Coca-Cola’s newly launched Burn energy drink through high-impact festival activations.

APPROACH

- Partnered with festivals across Japan to deliver skateboard ramp activations designed to attract crowds and create continuous product sampling opportunities.

OUTCOME

- Activated across multiple summer festivals nationwide and generated over 10,000 consumer sampling interactions throughout the campaign.

ROLE

- Brand Activation · Experiential Marketing · Festival Partnerships · Product Sampling · Event Production

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