Global Hearts

With a new venue comes a new crowd – Global Hearts wanted to connect with the trendsetting younger demographic for their latest project. We curated international and domestic Japanese talent to establish their new venue as a bulwark of live music values.

OBJECTIVE

- Establish Global Hearts’ new venue as a leading Tokyo destination for younger, diverse audiences through international talent and varied music programming.

APPROACH

- Booked global and local talent, managed monthly event production, and developed localized creative supported by targeted digital marketing strategies.

OUTCOME

- Delivered over 50 events since 2015, attracting approximately 37,000 attendees and establishing a lasting relationship that generated additional projects.

ROLE

- Event Production · Talent Booking · Digital Marketing · Creative Direction · Music Programming

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