Bruichladdich were looking to create awareness in 2022 for their product range in the Japanese market. They wanted a launch event in line with their target demographic and PR reach that would assist them in telling their brand story on a national scale.

Shima Okinawa, a leader in the field of nutritional supplements, was strategically focusing on refining their marketing strategies for their groundbreaking Protein Ramune product. This required planning and thorough market analysis to ensure optimal penetration into the lucrative Japanese market. Moreover, recognizing the importance of establishing a robust online presence and engaging with a wider audience, the company wished to generate a crowdfunding campaign. This strategic approach underscored the company's commitment to fostering brand awareness and cultivating lasting relationships with consumers seeking nutritional solutions.