Bruichladdich were looking to create awareness in 2022 for their product range in the Japanese market. They wanted a launch event in line with their target demographic and PR reach that would assist them in telling their brand story on a national scale.

Beyond The Vines, a contemporary design studio from Singapore, sought to make a bold entrance into the Japanese market. Known for their minimal yet playful approach to everyday essentials, they aimed to connect with Japan’s highly design-literate audience through a thoughtful and targeted launch.

Bruichladdich launched their new 200ml bottle in Japan, seeking to create widespread awareness and boost early sales. We crafted a dynamic digital campaign with creative assets and targeted ads that highlighted the product’s premium appeal, reaching key audiences nationwide. The campaign’s success was immediate, with the product selling out quickly and surpassing sales goals.

At the heart of Japan’s cocktail culture revival, the Tokyo Bar Show brings together the best in spirits, bartending, and bar industry innovation. We worked behind the scenes to elevate partner brand visibility through tailored activations, influencer engagement, and content creation—ensuring our clients stood out in one of the country’s most prestigious drink industry events.