Vita Coco

Written By Guest User
A full on strategy for Vita Coco unleashed upon the Japanese music scene at curated must-go festivals up and down the country.

OBJECTIVE

- Expand Vita Coco’s visibility in Japan by connecting the brand with major seasonal festivals and highly engaged consumer audiences.

APPROACH

- Identified relevant festivals, staffed and trained campaign teams, and developed branded pop-up experiences to drive direct consumer engagement.

OUTCOME

- Activated Vita Coco at nearly 100 festivals nationwide, delivering consistent brand exposure, product sampling, and consumer interaction throughout the season.

ROLE

- Brand Activation · Event Production · Staffing · Experiential Marketing · Festival Partnerships

Guest User
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