Ray-Ban

OBJECTIVE

- Deepen Ray-Ban’s customer engagement in Japan through lifestyle-focused experiences that extended the brand beyond traditional retail.

APPROACH

- Produced an event series combining music, cultural programming, interactive activations, influencer partnerships, promotion, and curated on-site experiences.

OUTCOME

- Generated strong attendance and social engagement while increasing brand visibility and strengthening connections with younger, style-conscious consumers.

ROLE

- Brand Activation · Event Production · Influencer Marketing · Experiential Marketing · Cultural Programming