Peninsula Hotel

OBJECTIVE

- Position The Peninsula as a leading luxury entertainment destination by creating premium events that connected brands, artists, and influential guests.

APPROACH

- Developed a reusable event format covering production, décor, visuals, sponsorships, drink collaborations, and internationally recognized DJs and artists.

OUTCOME

- Established a five-year event framework and brokered a Dom Pérignon collaboration that developed into a lasting partnership between the two luxury brands.

ROLE

- Event Production · Partnership Development · Talent Booking · Experiential Marketing · Sponsorship