Night Time Economy

We took full advantage of the ending of Japan’s archaic “No Dancing” law to establish permanent links with the UK through various political channels to stimulate Japan’s night-time economy.

OBJECTIVE

- Support the growth of Japan’s night-time economy following the end of the Fueiho “No Dancing” restrictions and strengthen international collaboration.

APPROACH

- Connected Japan’s night-time economy association with international partners, creative expertise, and leading consultants including Sound Diplomacy and London representatives.

OUTCOME

- Established partnerships between Tokyo and London and developed relationships with over 1,600 venues across Japan to support the night-time economy.

ROLE

- Strategic Consulting · Partnership Development · Government Relations · Market Development · Industry Outreach

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