OBJECTIVE
- Introduce Imperial Brands’ new product to Japan and establish a nationwide presence across key markets and major cities.
APPROACH
- Led branding, market research, digital marketing, partnerships, staffing, and nationwide activations supported by locally tailored strategies and dedicated teams.
OUTCOME
- Delivered campaigns across Japan from 2014 to 2018, consistently exceeding client targets by 120% and contributing to increased market share.
ROLE
- Market Entry · Lead Agency · Brand Activation · Digital Marketing · Market Research
