Hello Kitty

OBJECTIVE

- Expand Hello Kitty’s presence in Japan through lifestyle activations connecting the brand with younger audiences across music and sports culture.

APPROACH

- Created DJ events featuring Hello Kitty’s official DJ alongside a year-long series of branded sports activations and interactive fan experiences.

OUTCOME

- Reached diverse audiences, generated strong social engagement, and expanded Hello Kitty’s visibility across Japan’s music and sports communities.

ROLE

- Brand Activation · Event Production · Experiential Marketing · Music Marketing · Sports Marketing