OBJECTIVE
- Revitalize Glo Elect’s presence in Japan with a culturally relevant strategy designed to connect the brand with modern consumers.
APPROACH
- Developed strategic and creative direction integrating the brand into Japan’s arts, nightlife, and entertainment scenes through lifestyle-focused concepts.
OUTCOME
- Established a refreshed brand narrative and creative foundation for future activations, positioning Glo Elect for stronger engagement with younger audiences.
ROLE
- Brand Strategy · Creative Direction · Cultural Marketing · Market Positioning · Strategic Consulting
Includes selected projects completed prior to the launch of eggworks.