OBJECTIVE
- Build awareness of Georgian winemaking culture in Japan and increase interest in Georgian wine among consumers, media, and industry partners.
APPROACH
- Produced a two-month Tokyo exhibition supported by tastings, events, notable Georgian figures, influencer outreach, and targeted PR campaigns.
OUTCOME
- Attracted over 600 launch and wrap-party guests, generated strong social engagement, and established partnerships supporting increased Georgian wine orders in Japan.
ROLE
- Event Production · PR & Media · Influencer Marketing · Partnership Development · Cultural Promotion
