Electrolux

A Swedish company entering a market which pioneered its own product required customers to be able to link it to their mobile app seamlessly. We marketed a process into something quick and enjoyable for users’ to do.

OBJECTIVE

- Support the Japan launch of the Electrolux Pure i9 by clearly demonstrating how customers could connect and use its mobile app.

APPROACH

- Developed a localized storyboard and script, producing a step-by-step tutorial video with motion graphics explaining the smartphone pairing process.

OUTCOME

- Delivered a tutorial used by customers across Japan, helping make the Pure i9’s app connectivity simple and accessible for new users.

ROLE

- Content Production · Localization · Storyboarding · Motion Graphics · Product Education

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