BUD X Mixmag LAB

Written By Guest User

OBJECTIVE

- Connect Budweiser with Japan’s electronic music community through a culturally relevant collaboration with Mixmag.

APPROACH

- Produced the two-day BUD X Mixmag Lab featuring Mura Masa and Tiga, combining live performances, artist talks, streaming, and digital content.

OUTCOME

- Reached full capacity across both days while generating strong online engagement and strengthening Budweiser’s association with electronic music culture.

ROLE

- Event Production · Brand Partnership · Live Streaming · Talent Management · Content Production

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