American Eagle

Written By Guest User
Even a multinational success like American Eagle requires experts of the esoteric Japanese market in order to properly engage customers. We leveraged Instagram influencers to increase the much-loved brand’s Japanese engagement.

OBJECTIVE

- Refresh American Eagle’s image in Japan with locally relevant content that aligned with the brand’s wider global rebranding strategy.

APPROACH

- Managed Instagram content, analyzed social insights, and produced campaigns across Japan featuring carefully selected influencers while maintaining the brand’s core identity.

OUTCOME

- Increased Instagram followers by nearly 19,000, significantly expanded reach, and produced content that was ultimately adopted by American Eagle globally.

ROLE

- Social Media · Content Production · Influencer Marketing · Creative Strategy · Brand Localization

Guest User
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