Alfa Romeo Japan

OBJECTIVE

- Grow Alfa Romeo Japan’s Facebook presence and engage a younger, digitally savvy audience through original branded content.

APPROACH

- Created the “DJ MiTO” campaign combining social media, influencer seeding, events, DJ casting, and an interactive Facebook voting platform.

OUTCOME

- Generated 34,500 organic followers in four months, sourced over 100 DJs, and attracted more than 1,500 guests to the campaign’s final event.

ROLE

- Social Media · Influencer Marketing · Content Production · Brand Activation · Campaign Management