Alexandrion Group

OBJECTIVE

- Establish Alexandrion Group in the Japanese market, build strategic business relationships, and position the brand as a premium wines and spirits distributor.

APPROACH

- Connected the brand with influential media, industry professionals, government officials, and key opinion leaders through targeted events, business matching, etiquette support, and live translation.

OUTCOME

- Generated significant press coverage and attracted over 350 attendees, creating valuable intercultural connections and new opportunities within the Japanese market.

ROLE

- Market Entry · PR & Media · Business Matching · Event Production · Localization

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