Alexandrion Group
OBJECTIVE
- Establish Alexandrion Group in the Japanese market, build strategic business relationships, and position the brand as a premium wines and spirits distributor.
APPROACH
- Connected the brand with influential media, industry professionals, government officials, and key opinion leaders through targeted events, business matching, etiquette support, and live translation.
OUTCOME
- Generated significant press coverage and attracted over 350 attendees, creating valuable intercultural connections and new opportunities within the Japanese market.
ROLE
- Market Entry · PR & Media · Business Matching · Event Production · Localization